Services

Display Advertising

Display advertising is an online form of advertising in which the company’s promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except from the non-authenticated visitors who visited the website before. The main purpose of display advertising is to support brand awareness (Robinson et al., 2007) and it also helps to increase the purchase intention of consumers.