KOL Marketing and Artist Management
In KOL marketing, KOL or influencer has a broader meaning than just professionals. They refer to people who exert influence over others’ opinions. There isn’t a strict definition for opinion leaders. Yet, most key opinion leaders are either Chinese celebrities or popular social media users who have created viral content and developed a large following on various social media websites. They are columnists, socialites, fashionistas, and bloggers that have developed massive digital audiences.